AnheuserBusch Companies, Inc. 2004 Case Analysis Essay

AnheuserBusch Companies, Inc. 2004 Case Analysis - Essay Example The aim of this analysis was to determine the standing of this company as of 2004. The company was found to be a leader in the market. It has sales exceeding double those of its close competitor in 2003. The profit margin of the company is large, despite the fact that the beer market in America is shrinking. The company was also found to have diversified its activities a great deal, and this is one of the reasons why it maintains such a profit margin. In addition to twelve breweries in the local market, the company also operates theme parks, packaging industries and real estate investment. Anheuser-Busch Companies Inc is one of the largest companies in America. It is also one of the leading breweries both in America and globally. It has its roots in St. Louis. On its conception, it was named Bavarian Brewery. This was back in 1852. Within the years, the company has grown in leaps and bounds, and along the way changed its name to the current one. For the past half a century, Anheuser-Busch has been the market leader in beer sales and production. In the year 2003, its position as the market leader was unaffected by various negative aspects that could have seen its sales decline. These included the declining of the stock market and corporate scandals that rocked it. There was also an increase in the amount of government regulation around this time. This was also the time that saw unprecedented levels of global instability, both economically and politically. Despite all these negative aspects, Anheuser-Busch continued to lead the market. A comparison between the numbers of barrel sales that Anheuser-Busch made in the year 1865 with those sold in 2003 will clearly indicate that the company has really come far. The sales have risen from 8,000 to 127.9 million. The company owned a single brewery at that time, but the number for 2003 was made with a capacity of twelve breweries. Anheuser-Busch has gone through a lot of transformation and other experiences since it was found. It was incorporated in the year 1919. It has become the leader around the world in the production of beer. It has also seen a great deal of technological advancement. This company was the first one that employed the use of